There is no company here.
Just three founders.

The habit isn't the problem. The feed is.

Nobody needs convincing that reading is good for them. The problem is that a book asks for a posture, a chair, and half an hour, while a phone asks for nothing at all. So the phone wins, every night, for years.

We stopped trying to break the habit and started trying to hijack it.The vertical swipe, the endless upward motion, the little reward at the bottom of every card — none of that is inherently bad. It's just been pointed at the wrong content. Point it atMiddlemarch instead and the same reflex that burns an evening will finish a novel.

Scrolls started as something we wanted for ourselves and turned into the thing all three of us now use every day. We build it ourselves, and we answer our own support email.

We built it to answer to us, not a growth chart. Nobody is asking us to make the streak a little more manipulative just to raise engagement. If a feature would be good for the metrics and bad for your reading, it doesn't ship.